Privacy Policy


Any data collected through the website including Personal Data, will only be used when you register, request information or a response from Play Retail Limited to better target you for further sales and marketing opportunities.

Once collected, Personal Data will not be used for a different incompatible purpose without your consent.

For users located in the United Kingdom.

We take the protection of data privacy very seriously. All Personal Data collected through the website application will be treated as strictly confidential and will only be used as set out in this Privacy Notice. The applicable data protection laws shall be respected in full.

Therefore, please read this Privacy Notice thoroughly. If you disagree with the way Personal Data will be used, please do not use this Website or provide your Personal Data through the Website.

Purpose of data collection.

The main purposes of collecting Personal Data through the Website is for marketing and sales reasons. Furthermore, your Personal Data can be used for analytics purposes, such as analysing traffic on the Website.

Separately we collect Personal Data for website security and maintenance.

What Personal Data do we collect and process?

Personal Data means any information relating to an identified or identifiable natural person (i.e. living individual).

We collect the following Personal Data through the Website:

Your Personal Information:

Your name and email address when you sign up for the trends newsletter.

Browsing Information:

We additionally collect limited Personal Data connected with your use of the Website, e.g. IP address (including your localization), browser type, operating system, referring domains and exit link and journey on our Website

What legal ground(s) do we rely on?

When you contact us via our contact form or;

when you directly write to our team or;

when you wish to receive the news and thoughts of our leadership or, we will obtain your explicit consent to process your Personal Data.

Please note that you can withdraw or revoke your consent to our use of your Personal Data at any time. You always have a choice concerning whether or not you provide Personal Data.

The use of your Personal Data is further necessary for the purposes of Play Retail’s legitimate interest

in improving our services, so we can better understand your needs and expectations and therefore improve our services to you;

to prevent fraud and to ensure that the use of our web services is complete and without fraudulent behavior;

to ensure the security of our services and to ensure that our offerings are technically secure and functioning properly;

  1. For the use of any cookie and other tracking technology, we rely on your consent.

With whom do we share Personal Data?

We will share your Personal Data with employees of Play Retail Limited, including Sales, Marketing, IT and Operations Teams to create inter alia email campaigns and other marketing efforts.

We will not disclose your Personal Data to anyone else under any circumstances except to successors in title to our business, to establish, exercise or defend our rights, where required by law, or as otherwise stated in this Privacy Notice

Who is processing the Personal Data?

Employees of Play Retail Limited (from Sales, Marketing, IT, Operations and Hiring) are processing your data. Any processing of your Personal Data by these employees is in accordance with our instructions.

If the services of third parties for the technical maintenance, administration or processing of data are required, the Personal Data will be accessed by these parties only to the extent that is required to ensure a smooth and secure technical handling of the Website and in compliance with applicable law, including with respect to data confidentiality, privacy and security.

Your rights regarding your Personal Data.

You may exercise the following legal rights regarding any Personal Data that we hold about you.

The right of access

The right to rectification

The right to erasure

The right to object

The right to restrict processing

The right to data portability

The right to withdraw your consent to the processing of your Personal Data at any time

The right to give instructions on the handling of your Personal Data after your death

If you think that we are not compliant with the principles set out in this Privacy Notice, if you are unsatisfied with the way we process your Personal Data or if your request has been rejected, you may also lodge a formal complaint with your local competent data protection authority.

Your Personal Data will be stored in accordance with our applicable data retention requirements and corporate policies. The retention period of your Personal Data varies depending on the type of your Personal Data and the purposes of processing it.

Viewing, Editing, Updating or Deletion of your Personal Data:

Please contact [email protected] if you want to see any Personal Data stored about you in our records. We will honor your legal right to view your Personal Data in accordance with applicable privacy law. If you think that any of the Personal Data collected through the Website is incorrect, confusing or incomplete, please contact [email protected]. You may also ask us to erase, restrict or port your Personal Data and you may tell us if you object to our use of your Personal Data. Personal Data will be stored by us in accordance with our applicable data retention requirements and corporate policies.

Data Security.

We use a variety of methods, such as firewalls, intrusion detection software and manual security procedures, to secure your data against loss or damage and to help protect the accuracy and security of Personal Data and to prevent unauthorized access or improper use. If you think that the Website or any Personal Data is not secure or that there has been unauthorized access to the Website or your Personal Data, please contact [email protected] immediately.


Please note that we treat Personal Data as strictly confidential.

Notification of Changes.

Should we wish to change this Privacy Notice, if you have already provided Personal Data through this Website, we will contact you to inform you of the new Privacy Notice and, in some circumstances, we may need to obtain your consent to the changes. In other circumstances, any such changes to this Privacy Notice will be promptly communicated on this page and you should check back to see whether there are any changes. Continued use of the Website after a change in the Privacy Notice indicates your acknowledgement and acceptance of the use of Personal Data in accordance with the amended Privacy Notice.

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Further Information.

For further information on Play Retail Limited, please visit our website

If you consider that we are not complying with this Privacy Notice or if you have any questions in relation to this Privacy Notice, please contact [email protected]. You may also lodge a formal complaint with your competent data protection authority.

ICO number: ZA093110

Updated: 26th March 2021