The Challenge

We were asked to create an immersive, sensorial experiential environment for a Ballantine's whiskey brand advocate road-show. The delegates were transported to the home of Ballantine's for an educational journey through the history of the brand and it’s products and the distillery process. The interactive table was an execution that would allow bar owners and sellers to experience the brand in a way that naturally provokes curiosity. They could learn at their own pace, immersing themselves in the brand and learning to appreciate the craft that goes into every bottle of Ballantine’s. RFID tags were fitted to the bottom of products and when placed on the interactive surface, the screens would come alive to reveal product information. By providing this experience the brand can ensure that their product will be remembered over competitors.