The Challenge

We were asked by Philips to re-imagine their travel retail furniture system for male grooming, beauty and oral healthcare categories. Philips were being challenged by the retailer to create something new and innovative, that incorporated simple categorisation principles and digital displays.

Philips had previously encountered problems with a lack of coherence across markets due to differing local budgets and manufacturing capabilities. The key objective was to ensure that the new solutions could be easily adaptable and were flexible enough to be utilised around the world.

The Solution

We created an 80 page interactive PDF retail guideline which was deployed globally on November 2018. Following in-depth analysis of the competitive environment we designed a new range of units which emphasised the accessible, premium and technological qualities of the Philips brand and their market leading grooming products.