We are an award-winning consumer experience agency. Connecting brands and consumers, where digital and physical retail converge.

CX is the new

battle ground.

We utilise technology to deliver experiential customer experiences (CX), disrupting the future of retail. As one of the fastest growing retail design agencies in Europe, we work closely with our global clients to ensure they connect with their customers.


We add value through creativity and insight.

Our team of retail addicts and creative experts provide winning retail strategies and effective solutions for your customers; delivering an approach to fulfil shoppers’ desire to think, to feel, and to do.

Our approach ensures we become immersed in the business objectives and unique product capabilities of our clients. We work collaboratively, sharing our insight and creativity to find winning opportunities and solutions.


Digital transformation.

Changing consumer behaviours, expectations and values are driving a retail transformation and brands are looking for scalable digital and retail solutions - designed to revolutionise the way consumers shop. Play can help you to navigate the changing landscape of retail, leveraging technology to create future-proof business strategies.

Speak to us.

Based in the heart of London’s vibrant creative community, Shoreditch. Play are ideally located to be inspired by the latest trends in design, culture and technology.