The Challenge

Retaining its title as the world's busiest airport, we teamed up with Perfetti again to create an engaging pop up activation in Dubai. We wanted to make sure we were able to offer tired and weary travelers a sense of enjoyment and fun in a busy and hectic environment. One of the main challenges was to create something fun, impactful and vibrant to reflect the core values of the brand.

The approach

The objective was to drive sales by offering travelers a selection of personalized Jumbo Roll sleeves to apply and gift to friends and loved ones. We wanted to reference the location they were in the design and create a memento of the occasion for them to keep.

The Solution

By referencing middle eastern architecture and the bright and playful colors of the brand, we were able to create something visually stimulating. By offering a photo opportunity area and personalisation table we were able to drive traffic to the activation and encourage participation, ultimately boosting product sales.